services & fees · all fixed, all invoiced

the menu is short, the prices are on it, and the kettle’s on.

Three engagements, each with a fixed fee you see before we begin. Choose the one that matches the trouble you’re in; if you can’t tell which, send us your domain and we’ll say so kindly, in writing, within one working day.

reserve a slot compare the three
$2,740

Fixed fee · delivered ten working days after access arrives.

A printed crawl report with highlighter marks beside a laptop and a cup of tea

for every store and product with a crawl problem

the technical audit: every url google can reach, read closely

We crawl the site the way a search engine does, read your logs for what it actually does, and write up what’s in the way. Every finding names the URL pattern, the exact change, and how your developer can check it worked — a ticket, not a sermon.

  • crawl, index & render reviewUp to 50,000 URLs: status codes, canonicals, faceted paths, JavaScript rendering, sitemaps, internal linking.
  • log-file readingWhere Googlebot spends its time, and where it ought to. Send an export if you can pull one — we’ll send a two-minute guide.
  • a prioritised fix listSorted by effort against payoff, so your team can start on Monday.
  • a 60-minute walk-throughEveryone who’ll do the work, one call, the document open — then a month of follow-up questions by email.
book the audit — $2,740
most requested

for a notice, a cliff, or a floor that fell out

the penalty recovery plan: the cause, then the way back

A manual action or an algorithm update stops everybody’s week. Send us the notice or the date traffic fell and we’ll read it the same working day. The plan dates your drop against your own history, finds what triggered it, and sets out the repair in order.

  • diagnosis, datedManual actions and algorithmic drops lined up against your releases, migrations and content changes.
  • link & thin-content clean-upWhich links to disavow or earn back, which pages to improve, merge or retire.
  • reconsideration requestDrafted by us, where a manual action applies, with the evidence laid out.
  • six weeks of fortnightly check-insThree calls while the fixes ship, so the second week of implementation never goes unanswered.
start the recovery plan — $4,185
$4,185

Fixed fee · plan delivered within fifteen working days of access.

A notebook with a hand-drawn traffic timeline showing a dip and recovery

had a notice? Send it over this morning.

We read penalty notices the same working day they arrive — Mon–Fri 9:30am–4pm.

send us the notice
$1,960

Fixed fee · delivered in eight working days.

A week-by-week plan pinned to a wall beside a window

for the traffic that’s steady, then stuck

the 90-day keyword roadmap: what to publish, fix and merge

A sequenced plan chosen by intent and payoff, not by search volume alone — one document your content team can pin above their desks.

  • keyword & intent mapUp to 120 priority terms, grouped by what the searcher is actually trying to do.
  • week by week, thirteen weeksEach task sorted by effort against likely payoff, with the owner it suits best.
  • six page briefsHeadings, questions to answer, internal links and the page it should outrank — ready for a writer.
order the roadmap — $1,960

side by side

which one for which morning

Detailauditrecovery planroadmap
fee$2,740$4,185$1,960
reach for it whenYou want to know what’s in the wayTraffic fell, or a notice arrivedGrowth has plateaued
you receivePrioritised fix list, walk-throughDiagnosis, clean-up plan, reconsideration draftIntent map, 13-week plan, six briefs
delivered10 working days15 working days8 working days
afterwardsA month of follow-up by emailSix weeks of fortnightly check-insQuestions on the briefs, by email

A catalogue larger than 50,000 URLs, or several domains? Ask for a quote and we’ll price it by return. All fees are billed by invoice, per engagement.

not sure which one fits? We’ll choose with you.

Send the domain and a line about what’s happening; we reply with a fit and a fee within one working day.

help us choose
Two colleagues on a walk-through call with a laptop open on the desk

combining engagements

pairs that work well together

Many teams start with one and add another once the first has shipped. We’ll never bundle for the sake of it — but if two make sense, we’ll say so.

  • audit, then roadmap. Fix the foundations first, then plan what to build on them — $4,700 across the two.
  • recovery plan, then roadmap. Once traffic is steady again, point it somewhere — $6,145 across the two.
ask about a pair

before you write

what’s included, and what isn’t

Do you make the changes on our site?

No. We never edit your site or ask for server logins. Read-only Search Console and analytics access is plenty; we write the changes, and your team ships them.

When is the invoice sent?

After we confirm the fit and the fee in writing — one invoice per engagement, on day three. Nothing is added later; if your scope changes, we tell you before the invoice does.

Can you promise rankings?

No — nobody honest can. We promise a document your developers can act on, a walk-through call where every question is welcome, and follow-up afterwards. What we find is specific; what Google does next is Google’s.

We run a small brochure site. Is this right for us?

Probably not, and we’ll say so kindly. Our engagements suit e-commerce catalogues and SaaS sites with hundreds or thousands of URLs.

Can we have evenings for the walk-through?

Yes. Daytime is Mon–Fri 9:30am–4pm; evening calls are by appointment — just ask when you reserve.

reserve a slot

tell us which one, or tell us what’s wrong

your note to the desk

the desk, in port washington

18 Old Hill Lane, Port Washington find our door on old hill lane →

prefer a voice to an inbox? We’re at the desk.

Mon–Fri 9:30am–4pm. If we miss you, we ring back the same working day.

ring (516) 603-3292